How does an Englishman who studied Agricultural Botany and worked most of his life on projects and industries outside sport become the founder of an organization focused on building sports businesses in America?
Building that organization is my 30 Foot Wave. A seemingly impossible challenge.
To face and succeed on a 30 Foot Wave takes many years of training, many falls (some really bad ones) sacrifices and always risk. But when others might have given up and returned to shore and safety, or decided to settle for a lesser challenge, I am taking off on my 30 Foot Wave.
I have not just been waiting for this. I worked hard to build experience in the sports industry, listened and learned from some pros that really understand and love the business, and sacrificed opportunities elsewhere that would have paid off far better in the short term.
To face this challenge in business, I have applied my knowledge as a surfer and a businessman. I needed to be in the right place and at the right time and to have the right team to help me get there.
• I got into position (California)
• Saw the opportunity on the horizon (The economic downturn)
• Have the experience now to face it (several years of consulting, several ventures of my own, direct experience in sports industry)
• I am not alone (I co-founded with Dea and we have a team of people, all experienced in their own area in support of this goal)
There is a lot that goes into a successful business launch, and even then a great deal more to running a successful business. The risk of falling is always there when you are on a 30 foot wave, but the adrenaline and the rewards are worth it.
What is your 30 Foot Wave?
